The Highest Earning Rappers This Year Might Surprise You
Forbes’ list of the highest paid hip-hop artists always looks pretty similar at the top. Just like last year–even though he’s not so much an artist anymore–Diddy finds himself at the top with $130 million dollars earned. Of course, his and all other artists’ revenue isn’t only from music. As a matter of fact, it would probably be a safe bet to say most of the more lucrative avenues for these artists isn’t from streaming or album sales, but other deals.
Number 20 on the list is Lil Yachty
, who at 20-years-old brought in $11 million this year. He got there by performing live over 100 times, and snagging endorsement deals with Sprite, Target, and Nautica.
and Macklemore & Ryan Lewis
are tied for the 18th/19th spot, both making $11.5 million. Ross made some of his money through his Wingstop and Checkers franchises, while Macklemore & Ryan Lewis made a majority of theirs touring together. Swizz Beats
is the next highest earner bringing in $14 million, partly due to his new gig at Bacardi’s creative director.
Number 17 is Lil Wayne
, who brought in $15.5 million from touring and a deal with Samsung. Right above him is labelmate Nicki Minaj
who raked up $16 million through endorsements with MAC and T Mobile, and her guest verses.
career is still going strong, coming in at number 15. He made $16.5 million this year from his show, Martha And Snoop’s Potluck Dinner
, his Youtube interview series, and his cannabis lifestyle platform, Merry Jane. J Cole
brought in $19 million from touring, playing festivals, and having very highly performing streams and album sales.
At number 12 is Birdman
, making out with $20 million, with artists like Drake, Nicki, and Wayne, it’s no surprise he’s on the list. Kanye West
brought in $22 million, touring and playing festival dates before the tour’s untimely cancellation. He also has his Adidas deal along with high-grossing merchandise pop-up shops that helped him stay earning.
Next on the list is Future
with $23 million, DJ Khaled
with $24 million, and Pitbull
with $27 million. Future’s streaming numbers are 2nd in hip-hop only behind Drake, Khaled has deals with Champs, Apple, and expensive DJ gigs, and Pitbull sells out arenas internationally.
Number 7 is Wiz Khalifa
with $28 million, who made bank with his own strand of weed and an accompanying app. Kendrick Lamar
is next on the list with $30 million–his already double platinum album DAMN.
contributed to that income, but the rapper also earns over $1 million with every single tour date.
The top 5 starts with Chance The Rapper
, making $33 million through his deals with Apple and Kit Kat, along with touring. Right above him is Dr. Dre
with $34.5 million, not as big as his $620 million payout from Apple in 2014, but he still gets money from them as well as royalties for his large catalog.
Number 3 is Jay Z
, who made $42 million this year from signing a huge touring deal with Live Nation and playing a number of festivals throughout the summer.
comes in at number 2 with a whopping $94 million, with money from huge tours, being the highest streaming artist, and deals with Apple, Nike, and Sprite.
As previously stated, Diddy
comes in at number once again this year with $130 million for things like his Bad Boy Family Reunion Tour and Ciroc.